Jay-Z and Roc Nation have teamed up with the NFL to develop the league’s social justice program and manage a majority of the leagues entertainment programming. Roc Nation and the NFL announced the partnership earlier this week.
The self-proclaimed “greatest rapper alive” was asked by TMZ Sports, “How could you partner with a league on social justice when Colin Kaepernick, who brought it to the attention of the masses by peacefully protesting against social injustices, is still out of a job?”.
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Jay-Z responded quickly and forcefully by explaining that he thinks that the whole point of Colin Kaepernick’s actions was to bring attention to social justice. Jay-Z also noted that he believes that there are two parts to protesting and Jay-Z wants to get the second part into motion.
“Reach millions and millions of people or get stuck on Colin not having a job?”Jay-Z
The rap mogul said to TMZ, “I think we’ve past kneeling, I think its time to go into actionable items.”
Kaepernick’s girlfriend who goes by the Instagram handle of @nessnitty posted a screenshot of a tweet by NHL columnist Mike Freeman. The posted tweet stated: “…no amount of money can erase the fact the NFL punished @Kaepernick for speaking out on behalf of people of color…”
The Instagram posts didn’t end there. She also posted a supercharged video on Instagram. In the post she says Colin is the “classiest person I know.”
She also goes on to say, “While others try to make today about their business ventures, today marked the 3 years since Colin began peacefully protesting for social justice all while doing the work in the community (need a reminder?”
This new partnership between Roc Nation and the NFL, which is already starting to become a hot potato, looks good on the outside. Jay-Z is a brilliant businessman and will most definitely move the league and its entertainment into a prosperous era of social justice.