Jay-Z And Roc Nation Team Up With NFL

Jay-Z and Roc Nation have teamed up with the NFL to develop the league’s social justice program and manage a majority of the leagues entertainment programming. Roc Nation and the NFL announced the partnership earlier this week.

The self-proclaimed “greatest rapper alive” was asked by TMZ Sports, “How could you partner with a league on social justice when Colin Kaepernick, who brought it to the attention of the masses by peacefully protesting against social injustices, is still out of a job?”.

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Jay-Z responded quickly and forcefully by explaining that he thinks that the whole point of Colin Kaepernick’s actions was to bring attention to social justice. Jay-Z also noted that he believes that there are two parts to protesting and Jay-Z wants to get the second part into motion.

“Reach millions and millions of people or get stuck on Colin not having a job?”

Jay-Z

The rap mogul said to TMZ, “I think we’ve past kneeling, I think its time to go into actionable items.”

Kaepernick’s girlfriend who goes by the Instagram handle of @nessnitty posted a screenshot of a tweet by NHL columnist Mike Freeman. The posted tweet stated: “…no amount of money can erase the fact the NFL punished @Kaepernick for speaking out on behalf of people of color…”

The Instagram posts didn’t end there. She also posted a supercharged video on Instagram. In the post she says Colin is the “classiest person I know.”

She also goes on to say, “While others try to make today about their business ventures, today marked the 3 years since Colin began peacefully protesting for social justice all while doing the work in the community (need a reminder?”

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While others try to make today about their business ventures, today marked the 3 years since Colin began peacefully protesting for social justice all while doing the work in the community (need a reminder? His million dollar donation to organizations doing the daily work, our Know Your Rights Camp that he funds, raising money to help stop the famine in Somalia, backpack drives, and all the stuff media won’t report on etc let google be your friend) • • The work in the communities won’t stop. Colin training everyday won’t stop. Colin is wrongfully kept unemployed by a league that uses different PR looks to cover up the fact they actively are keeping him out. So until that league does right by Colin none of these looks mean a damn thing. • • And I don’t care if you are in your feelings because I used ALL of my platforms to hold your idol accountable from my posts here to my daily afternoon show on NYC’s very own HOT97. I’m not scared of the “backlash behind the scenes.” Shout out to all the people though texting saying they support but don’t want to say it publicly. Don’t worry I’ll do it lol I’m sure you know by know I don’t give a fux addressing anyone slighting my family. • • RP: @kaepernick7 Today marks the three year anniversary of the first time I protested systemic oppression. I continue to work and stand with the people in our fight for liberation, despite those who are trying to erase the movement! The movement has always lived with the people! ✊🏾 🎥: @relrelrelrel

A post shared by NESSA (@nessnitty) on

This new partnership between Roc Nation and the NFL, which is already starting to become a hot potato, looks good on the outside. Jay-Z is a brilliant businessman and will most definitely move the league and its entertainment into a prosperous era of social justice.

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